Scroll. The words are wrapped around a cylinder and the drum rotates on its X axis as the section pins — each word rises up and travels through real 3D depth (z-translate + perspective) toward and away from you.
Keep scrolling to see the animation ↓
One ScrollTrigger pins the stage and scrubs the drum from
rotateX:-80 to rotateX:270 (ease none);
each word sits on the cylinder wall at y=sin(a)·r, z=cos(a)·r.
On a phone or under reduced-motion the words are a plain stacked headline —
GSAP never loads.